Live the Revolution: Love in Motion

Live the Revolution: Love in Motion

Hosted by Leah Benson, Gladys Bikes + Jude Gerace, Sugar Wheel Works


Live the Revolution: Love in Motion is a night of bicycle storytelling told live from the stage at the Alberta Abbey Theater in Portland.

Every year, we pack the theater with bike lovers to celebarte our love of bikes and raise funds for Safe Routes to School through The Street Trust, our regional biking and walking advocacy organization.

Come early for food and drink, to check out the generous raffle prizes and get a good seat.


Adnan Kadir – USAC Level 1 Cycling Coach and co-founder of VeloPro, the world’s first dynamic and adaptive cycling training software system. Cycling has been his longest relationship

Eva Frazier – a 13-year veteran of the retail bike industry. Her ideal future has more density, more equality and a lot fewer cars.

Alberto Moreno – Among many other admirable associations, Alberto is the Director of the Office of Equity and Multicultural Services for the Department of Human Services. He is also a culturally reflective poet with a passion for photography and a recovering boxer from Chicago who loves to ride his 60-year-old vintage bike.

Steph Routh – Director of the Portland Underground Grad School and the recipient of the 2010 Susie Stephens Joyful Enthusiasm Award from the National Alliance for Biking and Walking.


This event may sell out. Rally all of your friends and get tickets today!

PDX Devo: Fostering the Next Generation of Racers

PDX Devo: Fostering the Next Generation of Racers

Racing is Oregon is strong. Our home state is fortunate to have a vibrant and constantly growing race community that extends from older adults all the way down to the next generation of cyclists thanks to the fine production of the Oregon Bicycle Racing Association. One of the teams hard at work bringing up the next generation is PDX Devo, a youth race team dedicated to teaching life skills through the sport of cycling.


PDX Devo Team Leader and OBRA Junior Development Coordinator Joel Fletcher says the coaches emphasize communication and leadership skills, providing the youth racers with invaluable skills that give them a leg up on the race course, and in their daily lives. 

“The skills kids learn through bike racing,” Joel says, “easily bleed into other aspects of their lives. How to handle losing, and winning – those are important skills to learn from a young age. The rest of their lives are going to be about winning and losing.”

A lot of kids who are attracted to bike racing aren’t drawn to traditional sports. There’s something about the individuality that comes from using one’s own strength to propel the bike that calls to certain kids, and magnetism of team kinship unifies them and helps them succeed. 

PDX Devo provides classes, clinics and camps open to any junior racer, even those not on the team. These are opportunities for the kids to hone their skills under the guidance of seasoned racers, but more importantly to be in the presence of other youth racers.

Both in the clinics and at the races, Joel says the opportunity for non-parental hangout time is invaluable. “This is when the kids begin to truly understand themselves. It teaches them a great level of responsibility.”


There is a strong community around Oregon’s cyclocross races, in particular and those are powerful moments for young racers. Thousands of people turn out on race day to participate, spectate and support. The energy is high. Kids get to experience a network of people volunteering their time to support each other and create a fun day outside, a positive scene to witness that they may not necessarily experience elsewhere in their lives.

PDX Devo prides itself on their consistency and style. They conduct weekly training and regular events that kids rely on. They also put a lot of effort into designing unique and colorful apparel the kids can be proud to wear, knowing a lot of work went into designing those kits just for them. The cool designs just might even make them push a little harder, go a little faster.

It would be for kids to get lost in the shuffle of a large race organization like OBRA, but PDX Devo works closely with their racers to ensure they feel supported and included in the race community. The team fosters the kids who are just getting into the sport, and also looks after the elite racers who crave additional resources and are on track to succeed on a grander stage.

PDX Devo has been around long enough that they have seen their young racers go on to coach others, become leaders and even sign pro contracts with teams like Wildlife Generation Pro Cycling Team p/b Maxxis (the new incarnation of Jelly Belly p/b Maxxis).


PDX Devo has big goals for 2019, and Joel’s confident they’re going to crush them. Their biggest goal is to make it to Cyclocross Nationals, which is being held in Tacoma, Washington. “We want to see a strong force of the PDX Devo team at this event taking place just to the north of us. It’s a cool opportunity to actually make it to such a big race”

There are a lot of barriers to getting into cycling as a sport, and many revolve around the cost of gear. Another one of the team’s 2019 goals is to reduce those barriers and help kids thrive.

That’s why Sugar Wheel Works is proud to be partnering with PDX Devo on a Wheel System Trade In Program. For a limited time, customers can trade in certain wheel systems and earn buy-back value when ordering a new set of Sugar Wheel Works wheels. The old wheels will be donated to the kids of PDX Devo.

Joel says he’s excited for this special project with Sugar Wheel Works “It’s important for our racers to see a female in a leadership role. It’s also important to work with locally owned businesses, to give back to our own community.”

Learn more about the Wheel System Trade In Program to support PDX Devo.


Wheel System Trade In Sale

Wheel System Trade In Sale


We’re on a mission to get more people on hand built wheels and put quality wheels on the road!

Did you know that some wheel systems aren’t serviceable? For example, if you pop a spoke on an older Mavic Ksyrium wheel, it can’t be replaced; they require a specific spoke that is no longer manufactured.

That’s why for a limited time we’re offering a trade in on certain wheel systems, making it easier than ever to make the smart switch to hand build wheels. 

This one goes out to all of our road gravel riding friends!


Most of these wheel systems have little to no resale value due to their obsolescence.​  Scroll down for trade-in options.

  • Mavic Ksyrium wheels in any condition (one wheel set per customer)
  • Bontrager Race X, Race X-Lite, or other paired spoke Bontrager wheels
  • Specialized Roval SCS wheel sets
  • Specialized Roval wheels sets
  • Shimano wheel systems


Hand built wheels are the sustainable choice and a wise investment in your ride life.

  • Easy to repair
  • Precision tuned
  • Customizable to performance desires
  • Color, style – choose your look!

BONUS! Nearly all the hubs we offer are re-buildable, meaning when your wheel eventually wears out, we can build a new one around that same hub.


We are donating traded wheels to PDX Devo, an impressive youth racing program in Oregon. Many kids in the program struggle to obtain performance-ready bikes they can use for competition. Your traded wheels will give them the upper edge they need to challenge themselves and pursue their racing goals!

We are thrilled to see bike racing growing as a youth sport. It simultaneously teaches independence (they are solo on the bike) and teamwork. Often kids who aren’t drawn to group sports find their stride in bike racing – a fun sport that keeps kids active and healthy.

When you trade in your wheels, you’re fostering the next generation of cyclists.


  • Wheels do not have to be in perfect shape
  • One set per customer
  • Valid only during the promotion
  • Valid only for the wheel sets promoted below
  • Wheels can be mailed in but will require an RA#


Email us to get the process started, or stop by the shop.

WHEEL OPTIONS (no substitutions)

ALLOY – Boyd Altamont Lite//White Industries//D-Light//Brass nipples (Save $100) 
(Alloy nipples +$22, CX-Ray upgrade: $75, Ceramic braking surface +$120)
Rim brake retail: $895    With Trade-in: $795 +20% off new tires
Disc brake retail: $910    With Trade-in: $810 +20% off new tires

Note: Pricing is for black/silver hub color. Other colors available for +$15

ALLOY – HED Belgium Plus (700c/650b)//White Industries//CX Ray//Brass nipples (Save $175) 
(Alloy nipples +$22)
Rim brake retail: $1030    With Trade-in: $855 +20% off new tires
Disc brake retail: $1120    With Trade-in: $945 +20% off new tires

Note: Pricing is for black/silver hub color. Other colors available for +$15

ALLOY – Boyd Altamont Lite//Chris King R45//D-Light//Brass nipples (Save $100) 
(Alloy nipples +$22 Campagnolo +$80 Ceramic +$140 CX-Ray upgrade: $75, Ceramic braking surface +$120)
Rim brake retail: $1075    With Trade-in: $975 +20% off new tires
Disc brake retail: $1150    With Trade-in: $1050 +20% off new tires 

ALLOY – HED Belgium Plus (700c/650b)//Chris King//CX Ray//Brass nipples (Save $200) 
(Alloy nipples +$22 Campagnolo +$80 Ceramic +$140)
Rim brake retail: $1275    With Trade-in: $1075 +20% off new tires
Disc brake retail: $1330    With Trade-in: $1130 +20% off new tires

ALLOY – Astral Solstice//Shimano Ultegra//Sapim Race//Brass nipples (save $75) 
(Alloy nipples +$22)
Rim brake retail: $645    With Trade-in: $570 +20% off new tires
Disc not available

CARBON – Built with Chris King, White Industries, or Project 321 hubs
$500 off any ENVE carbon wheel set
$400 off Knight, Astral, or Nox Carbon wheel sets


If you have any questions at all, please don’t hesitate to email us or stop by our shop in Portland during business hours.