10th Anniversary Party!

Apr 18, 2019

Sugar Wheel Works is turning 10! That means it's time to celebrate. Join us for an awesome parking lot party in our new home at Breadwinner Cycles in Portland.

Saturday, May 4
2323 N. Williams - Portland, Oregon
All ages, family friendly
Rain or shine


  • Enter to win a set of custom Sugar Wheel Works wheels!
  • Complimentary beer, cider and snacks.
  • Tours of the new Sugar Wheel Works shop and Breadwinner Cycles.
  • Meet the Sugar Wheel Works team.
  • Hang with your bike brethren.
  • Chat with Sugar Wheel Works owners Ira Ryan and Tony Pereria.
  • Sugar Wheel Works founder Jude Gerace will be on site. If you're really lucky, she just may regale you with stories from the early days of Sugar, when the shop was only 64 sq. ft.


  • Must be present to win.
  • Tickets are on sale from 2-5:15 pm on site. 
  • The raffle takes place at 5:30 pm.
  • Tickets are only $2, so you should plan to buy a bunch.
  • Cash only. Come with a fat stack of dollahs and cross your fingers.
  • Proceeds benefit WTF Bikexplorers, a community that supports WTF self-identifying riders who love to explore by bike.
  • HOT SPECS! Astral Outback 650B wheelset featuring a Chris King Components matte Jet (black) hub in CL disc. Custom built by Sugar Wheel Works.  
  • Wheel builder Nick Sande (pictured) not included


The Sugar Wheel Works community is global and vast. While we wish you all could come join us in Portland for this party, we know that's not likely to happen. That's why we're offering you the opportunity to party with us online - a chance to win a custom wheelset from Sugar Wheel Works!
  • It's easy - you don't have to be present to win. 
  • It's free to enter.
  • HOT SPECS! Astral Wanderlust rims with a fine White Industries hub. Custom built by Sugar Wheel Works.
  • Ready for centerlock disc brake bikes in QR or Thru Axle. Compatible with ISO rotors when used with an adaptor.
  • Entry on May 1-4 only!
  • Wheel builder Nick Sande (pictured) not included


We're reminiscing about the early days of Sugar Wheel Works on Instagram and we want to hear from you. What three words say "Sugar Wheel Works" to you? Comment on the posts and let us know. We can't wait to hear from you!



Come take a ride with us in the way-back machine....