March only: In Stock, Ready to Rock Sale!

Up to 20% off wheel builds with in-stock hubs or rims. Click here for more info!

About Us

We’re more than just another bike wheel shop.

We are committed to designing and building great wheels. We are real people. 

We care about our world.

We strive to lead with sustainable practices.

We commute by bike and public transportation.

We’ve converted our lights to high-efficiency LED and fluorescent bulbs.

We participate in Pacific Power’s Blue Sky Renewable Energy Program.

We recycle as much of our trash as we can, including all used rims, nipples, and hub parts, all used tires and tubes, and most packaging. We take plastic bags, plastic packaging, and packing peanuts to those few specific places that reuse or recycle them. We even compost our lunch scraps.

And we really, really like riding bikes.