Sugar Stories

We love to get people rolling on wheels built exactly for them. Check out some of our customers’ stories.

These Sugar wheels rolled through Northern Oman

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Amy and James Thomas have been on a whirlwind of adventures with their Sugar wheels.

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Kimberlee Stafford

Kimberlee Stafford

“I love my Sugar wheels. The day I got them, I got a PR on Rocky Butte, and have been consistently faster ever since. What a difference an awesome set of wheels makes!”

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Sorella Forte

Sorella Forte

Team Sorella Forte is on a mission to encourage women to lead healthy, productive lives through recreational and competitive cycling

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Amy Thomas

Amy Thomas

“I love to explore the less-travelled routes. I have my little gravel obsessions. I will spend an entire season devoted to exploring one area: Gifford Pinchot, Central Oregon, or my latest fascination: the Fifteenmile Creek area around Dufur.”

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Sepie Moinipanah

Sepie Moinipanah

“The thing I love about cycling is the ability to experience your surroundings from a different perspective. You can cover more ground than on foot and slow enough to appreciate the nature around you.”

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Jodi Gee

Jodi Gee

“Cycling has brought me through some pretty hard times including 3 major surgeries, and a continuing battle with thyroid cancer. My recovery is going so well that I’ll be able to run again soon. But the bike will always be my favorite, now!”

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Shimran George

Shimran George

“There’s something spiritual about riding a bike and being able to think critically about how you can tackle challenges. Emotions are magnified tenfold. It’s a great time for reflection — and as humans I feel like being able to reflect and gain clarity are essential. Why not do it while pedaling for hours?”

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