Availability Update!

Please contact info@sugarwheelworks.com or call 503-236-8511 to confirm.

Sugar Stories

We love to get people rolling on wheels built exactly for them. Check out some of our customers’ stories.

All alloy rims are on sale!!

We are brimming in rims at Sugar and now is your chance to save on a new alloy wheel build! 

Up to 40% off select in-stock alloy rims!

10% off any rim special orders! 

Lots of options in 650b, 700c and various widths and hole counts. Rims from Stans, Rene Herse, WTB, Astral, Velocity, Knight and more. If we don’t have it in stock, we can order it up and still offer you a 10% discount to build a dream wheelset. 

read more
Kimberlee Stafford

Kimberlee Stafford

“I love my Sugar wheels. The day I got them, I got a PR on Rocky Butte, and have been consistently faster ever since. What a difference an awesome set of wheels makes!”

read more
Sorella Forte

Sorella Forte

Team Sorella Forte is on a mission to encourage women to lead healthy, productive lives through recreational and competitive cycling

read more
Amy Polo

Amy Polo

“I love to explore the less-travelled routes. I have my little gravel obsessions. I will spend an entire season devoted to exploring one area: Gifford Pinchot, Central Oregon, or my latest fascination: the Fifteenmile Creek area around Dufur.”

read more
Sepie Moinipanah

Sepie Moinipanah

“The thing I love about cycling is the ability to experience your surroundings from a different perspective. You can cover more ground than on foot and slow enough to appreciate the nature around you.”

read more
Jodi Gee

Jodi Gee

“Cycling has brought me through some pretty hard times including 3 major surgeries, and a continuing battle with thyroid cancer. My recovery is going so well that I’ll be able to run again soon. But the bike will always be my favorite, now!”

read more
Shimran George

Shimran George

“There’s something spiritual about riding a bike and being able to think critically about how you can tackle challenges. Emotions are magnified tenfold. It’s a great time for reflection — and as humans I feel like being able to reflect and gain clarity are essential. Why not do it while pedaling for hours?”

read more