I guess you could say we're a little different.

Sure, we're passionate about cycling. We love to ride. And we're excited about wheels. We know the impact a good set of wheels can have, and we're always curious about how to make things even better.

More importantly, though, we want you to enjoy your wheels. We want you to love them.

We believe that there is no one perfect wheelset. The ideal wheelset depends on the rider, the bike, and the ride. That's why we offer a wide variety of wheels, and within those have multiple options (strong, classic, and light) to even better suit you.

And we do much more than what we show online. We build a lot of wheels for mountain bikes, disc road bikes, tandems, recumbents, cargo bikes, e-bikes, and even trailers.

If you're not sure about something, or would like more input, please contact us! If you know you want something specific, get it started here!

We're also somewhat picky.

There are a lot of great component manufacturers out there, and there are a lot of things to like about each one. When it comes to building your wheels, we like to keep our options open and build with what will work best for you.


We stand behind our wheels.

Our wheels are backed by a great warranty program. Whether it's a custom built set or one of our production wheelsets, you can feel confident knowing that your wheels were built to last.