Availability Update

Chris King R45s back in stock!

I9, DT Swiss and more ready to build!

Blog

Summertime Shop Updates

Summertime Shop Updates

Though we are familiar with ups and downs, busy seasons and surges in workload, the last 16 months have been like nothing we’ve ever experienced. Holy cow!

Welcome to the Team, Hurl!

Welcome to the Team, Hurl!

We are excited to welcome Hurl Everstone as the Manager of Sugar Wheel Works to oversee customer service and operations of our wheel building wing

Lead Time and Availability Update — MAY 5

Sugar has done everything we can to ensure component availability to get our most popular rim and hub models in the door to suit as many bikes and riders as possible. Road rims and hubs are on the way and most gravel parts are...

Chris King Sale! & A Love Letter

Chris King Sale! & A Love Letter

Chris King Hub Sale - LAST CHANCE for Matte Punch 10-15% off Chris King Hubs through December 14, 2019 Chris King Precision Components is discontinuing the (obviously) beloved Matte Punch color to make way for two new colors: Violet and Bourbon. Get in on the bike...

Wear Your Sugar Day 10/25

Wear Your Sugar Day 10/25

Join us in honor of the Second Annual International Wear Your Sugar Day, a celebration of handbuilt wheels and insanely comfy t-shirts*.On October 25, 2019 handbuilt wheel fans from all over the world will wear their Sugar Wheel Works t-shirts for an entire...

Get Lit Dynamo Hub Sale

Get Lit Dynamo Hub Sale

September 23 - October 8, 2019 It's that time of year when the daylight is getting shorter and hassle-free lights are an essential part of your early morning commute, squeezed-in after work ride or weekend adventure.Don't let the...