HANDBUILT BICYCLE WHEELS
We make custom bicycle wheels, tuned specifically for you — for your bike, your riding style, your dreams.
WHY IS HANDBUILT BETTER?
A bicycle wheel is kinda like a suspension bridge: Made out of flexible wires — but once it’s built and tensioned just right, it becomes super-strong and built to last.
You wouldn’t buy an “off-the-shelf” suspension bridge, right?
We think bicycle wheels should be tuned exactly for you — for your bike, your weight, your riding style, your needs. Designed to look how you want them to look; to feel how you want them to feel. And built to keep rolling for years and years.
SUGAR STORIES
We love to get people rolling on wheels built exactly for them. Check out some of our customers’ stories.WHEELSETS
Here are some of the sweetest wheels we build. Each wheelset is hand-built for you, your bike, and your riding style.
Gravel and Cyclocross Wheelsets
With wider rims and tubeless capabilities, these rough and tough hoops can handle asphalt, gravel, grass, mud, singletrack, or whatever you throw at them.
Each of our Signature Wheelsets are defined by their three main components: Rims / Hubs / Spokes
If you want something completely custom we can do that too! Fill out the form below and let’s talk.
-
HED Eroica — Chris King R45 — Sapim CX Ray
$1,420.00 -
Astral Outback — Industry Nine — Sapim CX Sprint
$1,195.00 -
Astral Outback — DT 350 — Sapim Race
$760.00 -
HED Eroica — White Industries — Sapim CX Sprint
$1,160.00 -
HED Eroica — DT 350 — Race
$830.00 -
White Industries G25A — White Industries — Sapim CX Ray
$1,136.00
Mountain Wheelsets
The best mountain bike wheels are tough and resilient — but light, nimble and agile. We have handbuilt wheel options for everything from XC racing to trail and enduro to ultra-reliable bikepacking hoops. We can build for any standard, whether you need boost, hyper-boost or galactic boost.
Each of our Signature Wheelsets are defined by their three main components: Rims / Hubs / Spokes
If you want something completely custom we can do that too! Fill out the form below and let’s talk.
-
ENVE M — Chris King — Sapim CX Ray
$2,989.00 -
Astral — White Industries — Sapim CX Ray
$2,250.00 -
RaceFace ARC — Industry Nine — Sapim CX Ray
$2,190.00 -
Astral — Industry Nine — Sapim CX Sprint
$1,195.00 -
RaceFace ARC — Chris King — Sapim CX Ray
$1,275.00 -
Raceface ARC — Industry Nine — Sapim CX Sprint
$1,145.00
Road Wheelsets
Whether you’re looking for super-fast aero wheels to slip through the wind or spry featherweight hoops to dance up the climbs — we’ll get you the perfect set of tarmac tamers. Carbon, alloy, SRAM, Shimano, Campy, whatever you need.
Each of our Signature Wheelsets are defined by their three main components: Rims / Hubs / Spokes
If you want something completely custom we can do that too! Fill out the form below and let’s talk.
-
HED Belgium Plus — Chris King R45 — Sapim CX Ray
$1,397.00 -
HED Belgium Plus — White Industries — Sapim CX Sprint
$165.00 – $1,150.00 -
HED Belgium Plus — DT 350 — Sapim Race
$985.00 -
ENVE SES Disc — Chris King — Sapim CX Ray
$2,989.00 -
Astral Veil — White Industries — Sapim CX Ray
$2,250.00 -
Astral Veil — DT 350 — Sapim CX Sprint
$1,775.00 -
Knight — Chris King — Sapim CX Ray
$2,480.00 -
HED Vanquish Pro — DT 180 — Sapim CX Ray
$3,387.00 -
HED Vanquish GP — Industry Nine — Sapim CX Ray
$2,450.00 -
HED Vanquish Pro — Chris King — Sapim CX Ray
$3,039.00 -
Knight — White Industries — Sapim X Sprint
$2,136.00 -
Velocity Aileron — White Industries — Sapim Race
$995.00 -
H Plus Son The Hydra — DT 350 — Sapim Race
$945.00 -
Boyd Altamont Ceramic — Chris King — Sapim CX Ray
$1,290.00 -
HED Belgium — Chris King — Sapim CX Ray
$1,290.00 -
HED Belgium — White Industries — Sapim CX Sprint
$1,050.00 -
Astral Solstice — DT 240 — Sapim CX Ray
$1,097.00 -
Astral Solstice — DT 350 — Sapim Race
$746.00 -
Velocity Quill — Chris King — Sapim CX Ray
$1,240.00 -
Velocity Quill — White Industries — Sapim CX Sprint
$997.00 -
ENVE SES Rim Brake — Chris King — Sapim CX Ray
$2,895.00 -
Enve SES Disc — Industry Nine — Sapim CX Ray
$2,850.00 -
ENVE SES Disc — White Industries — Sapim CX-Ray
$2,775.00
Merch
Want to show off your love for Sugar? Check out these cool gifts!
Road Wheelsets
Whether you’re looking for super-fast aero wheels to slip through the wind or spry featherweight hoops to dance up the climbs — we’ll get you the perfect set of tarmac tamers. Carbon, alloy, SRAM, Shimano, Campy, whatever you need.
Custom Wheels
Sometimes you just want to talk to someone on the phone about the wheelset of your dreams. Operators are standing by - let us know a little about what you're looking for and let's get down to it. We're talking dream journals, mood boards, you get the picture.
HOW IT WORKS
We make finding your new wheels a sweet experience
Step One
Browse our signature wheels, or fill out the above custom inquiry form. When you’re ready, smash that Add to Cart button!
Step Two
We’ll call to finalize the build to go over the details and make adjustments specific to your riding style and needs — ensuring that you get the best possible wheels!
Step Three
We’ll get to work building your dream wheels. We’ll coordinate shipping and handling costs and provide an updated ETA.