Fine bicycle wheels. Built by hand in Portland, Oregon.

Specializing in top-quality, durable, maintainable wheels that are deliciously fun to ride.



Save 10-20% on Custom Handbuilt Wheels! Save 10-20% on Custom Handbuilt Wheels!
Feb 22, 2020
Chris King Sale! & A Love Letter Chris King Sale! & A Love Letter
Nov 19, 2019
We're Dreaming of a White (Industries) Christmas SALE! We're Dreaming of a White (Industries) Christmas SALE!
Nov 19, 2019
Wear Your Sugar Day 10/25 Wear Your Sugar Day 10/25
Oct 5, 2019
Get Lit Dynamo Hub Sale Get Lit Dynamo Hub Sale
Sep 17, 2019
Win a Set of Sugar Wheel Works Wheels! Win a Set of Sugar Wheel Works Wheels!
Aug 20, 2019
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