Availability Update

Chris King R45s back in stock!

I9, DT Swiss and more ready to build!

Lead Time and Availability Update — MAY 5

Sugar has done everything we can to ensure component availability to get our most popular rim and hub models in the door to suit as many bikes and riders as possible. Road rims and hubs are on the way and most gravel parts are already here.

As of the first week of May, we have a surplus of 25mm internal width gravel rims in stock and ready to build — 650b and 700c, carbon and alloy! We have ordered hubs to match these rims accordingly. Offerings from White Industries, Chris King, Industry Nine, DT Swiss and Onyx are all in stock or have been pre-ordered and are ready for reservations.

We Are One Composites rims will be arriving shortly — we don’t yet have them up on the site but they are available for pre-order.

Here are the rims we have on hand or that will be coming back into stock very soon. Get your name in the queue now and we’ll have you rolling on fresh Sugar for the best of your summer plans.

Place your deposit through the site or give us a call at 503-236-8511 to dial in your build.

Hey there! Thanks in advance for coming our way.

Its been an incredible start to 2021 for us. We’ve been so busy designing and building custom wheels that its almost hard to believe where the time has gone. As we enter the peak riding season, we encourage you to place your order sooner rather than later — we will coordinate with our suppliers and partners to ensure that we finish your wheelset as quickly as possible.

A few notes:

Current lead times range anywhere from 2-16 weeks depending on component availability. That’s quite a range, right? We think its crazy too — but at the moment, that’s what it’ll take to ensure that we deliver you the most perfect wheels for you, your bike, and your style without significant compromise.


We are doing everything we can to get wheels out ahead of schedule. We have been arranging for a healthy stream of our best selling hubs and rims to arrive for more expedient turnaround times. Typically this means that the only place you’ll have to meet us halfway on is with color choice. These builds will generally be 28 spoke front and rear so that we can cover as many riders and disciplines as possible. 28 spoke builds tend to offer the best Performance:Durability ratio for most riders. We will prioritize dialing in orders for riders that aren’t ideal candidates for a 28h build.

We will strive preserve the full-custom experience as much as possible. It would be so easy to just build a series of one-size-fits-some wheelsets and send them out into the world indiscriminately. But that would mean we were edging towards making ‘system’ wheels. Nobody wants that. All of our in-stock components will be available for mixing+matching, of course!

Please contact us to confirm availability! Email info@sugarwheelworks.com or call 503-236-8511 to strategize your build.

Happy riding!

-The Sugar Wheel Works team