Hey there! Thanks in advance for coming our way.
Its been an incredible start to 2021 for us. We’ve been so busy designing and building custom wheels that its almost hard to believe where the time has gone. As we enter the peak riding season, we encourage you to place your order sooner rather than later — we will coordinate with our suppliers and partners to ensure that we finish your wheelset as quickly as possible.
A few notes:
Current lead times range anywhere from 2-16 weeks depending on component availability. That’s quite a range, right? We think its crazy too — but at the moment, that’s what it’ll take to ensure that we deliver you the most perfect wheels for you, your bike, and your style without significant compromise.
We are doing everything we can to get wheels out ahead of schedule. We have been arranging for a healthy stream of our best selling hubs and rims to arrive for more expedient turnaround times. Typically this means that the only place you’ll have to meet us halfway on is with color choice. These builds will generally be 28 spoke front and rear so that we can cover as many riders and disciplines as possible. 28 spoke builds tend to offer the best Performance:Durability ratio for most riders. We will prioritize dialing in orders for riders that aren’t ideal candidates for a 28h build.
We will strive preserve the full-custom experience as much as possible. It would be so easy to just build a series of one-size-fits-some wheelsets and send them out into the world indiscriminately. But that would mean we were edging towards making ‘system’ wheels. Nobody wants that. All of our in-stock components will be available for mixing+matching, of course!
Please contact us to confirm availability! Email firstname.lastname@example.org or call 503-236-8511 to strategize your build.
-The Sugar Wheel Works team