We’re Dreaming of a White (Industries) Christmas SALE!

Save 15% on custom wheel orders using White Industries hubs and/or rims

It may or may not be snowing, but the Sugar Wheel Works shop is about to be covered in White. White Industries hubs, to be exact. These are the days for getting cozy by the fire, and we choose White Industries to spike our holiday eggnog.



We’re offering 15% off complete wheel builds designed around White Industries hubs, including limited stock of remaining 650b G25A rims.

NOW is the time to finally get that new set of wheels you’ve been dreaming of. And carbon hoops are part of the deal so… DREAM BIG!

Email us to take advantage of this special pricing


November 21 – December 21, 2023

  • 15% off all new, complete wheel builds (only) built with White Industries Hubs
  • Add a Schmidt SON or Shutter Precision dynamo front hub and still take advantage of this offer.
  • New builds only – Offer does not apply if you supply your own parts

? Not sure what wheels you want? Just drop us a line and we’ll have a chat.