CROSS IS HERE!                         

HED Belgium rims are IN STOCK!   Custom wheel builds available now! Call or Email for info!

We’re Dreaming of a White (Industries) Christmas SALE!


Save 15% on orders using White Industries hubs and/or rims

Save It may or may not be snowing, but the Sugar Wheel Works shop is about to be covered in White. White Industries hubs, to be exact. These are the days for getting cozy by the fire, and we choose White Industries to be our holiday snuggle buddy. 

To kick off the holiday season, we’re offering 15% off complete wheel builds designed around White Industries hubs or the new G25A rim (which we love). 

NOW is the time to finally get that new set of wheels you’ve been dreaming of. And carbon hoops are part of the deal so… DREAM BIG! 

Email us to take advantage of this special pricing


November 16-December 19, 2019

  • 15% off all complete wheel builds (only) with White Industries Hubs
  • You may add a Dynamo Schmidt SON front hubs and still take advantage of this offer. 
  • Shutter Precision hubs are not eligible.
  • Offer does not apply if you bring in your own parts

Not sure what wheels you want? Just drop us a line and we’ll have a chat.