Blog

Crazy Music, Heckling and Lipstick: Meet LAUX

Crazy Music, Heckling and Lipstick: Meet LAUX

Back in 2010, a few women cooked up the idea of a team of ladies who would get muddy, work hard and race fast, but all under the umbrella of having serious fun. The result is Ladies Auxiliary, a team supported by Sugar Wheel Works that rides and races, primarily...

How to Select the Perfect Rim and Tire Size

How to Select the Perfect Rim and Tire Size

Over the course of the last five years we've seen rim profiles change dramatically with the most notable change being in width. Some models of rims even come in several widths. Yet these changes are coming with very vague information from manufacturers about how that...

Free Clinics!

Free Clinics!

Sugar Wheel Works is proud to offer free clinics to help you get to know your wheels. Each clinic offers the chance to learn about different elements of wheels and wheel building. There will be time to ask one-on-one questions of the Sugar Wheel Works team, including...

Wheel Mastery with Sugar + Wheel Fanatyk

Wheel Mastery with Sugar + Wheel Fanatyk

Sugar Wheel Works founder and Master Wheel Builder Jude Gerace joins Ric Hjertberg of Wheel Fanatyk for this incredible technical workshop, presented by the Prodfessional Bicycle Mechanics Association. Decades of manufacturing and building experience...

Wheels So Great You Build a Bike Around Them

Wheels So Great You Build a Bike Around Them

“It is great to have partners who make this journey possible, whether they be fellow riders or an awesome shop like Sugar Wheel Works!” Which comes first, the bike or the wheels? When you love your wheels as much as Bob Corman loves his Sugar wheels, you design a bike...

When Things Go Wrong, Adventure Begins

When Things Go Wrong, Adventure Begins

When you think about it, no one really remembers the time that everything went exactly as planned. You remember when everything went wrong and you had to keep your head above water to make things work. It’s great for building character and mental toughness. Failure happens too. But if you do your very best, there is always a positive to be taken from any experience.

Sugar Wheels on the Trail

Sugar Wheels on the Trail

"It was our first chilly morning when we awoke with the Deschutes River just a few feet from our tents. After I groggily stumbled to the bathroom, I found Jude and Jocelyn laughing in the middle of the campsite. I immediately started to laugh too because Jude was...

TechTalk: Getting Engaged

TechTalk: Getting Engaged

The means of engagement, and speed of engagement, is one of the most important aspects of a hub set so we thought we'd take the time to cover some of the basics. The engagement system is in the rear hub. It’s what catches when you start pedaling, and lets go when you...

ShopTalk: Spoke Selection

ShopTalk: Spoke Selection

Just like our riders, not all spokes are created equally. At first glance, to the untrained eye, all spokes look just about the same, other than an aerodynamic bladed spoke. But at Sugar, we select from 7-12 different options (and there are even more out there) for...