Availability Update

Chris King R45s back in stock!

I9, DT Swiss and more ready to build!

Amy Polo

Amy Polo is a musician with a sense of wanderlust that can only be satisfied by rough roads, singletrack trails, and barely-ridden paths. To get wherever she wants, she swaps between 650b wheels with fat tires and carbon 700 wheels with flashy, pink highlights. Amy describes her devotion to off-the-beaten-path routes as “obsessive.”

We say that’s a good thing!


“I love to explore the less-travelled routes. I have my little gravel obsessions. I will spend an entire season devoted to exploring one area: Gifford Pinchot, Central Oregon, or my latest fascination: the Fifteenmile Creek area around Dufur. 

“I’ll do anything to get out there.”


“Cycling gives me the sensations of absolute freedom, flying, and fitness. I am a ‘woman of a certain age,’ and it is excellent to feel agile, gritty and strong.”

“I’m feeling faster and finer on my Sugar wheels. I call it ‘Pretty+Performance.’”


Sepie Moinipanah

Sepie Moinipanah

“The thing I love about cycling is the ability to experience your surroundings from a different perspective. You can cover more ground than on foot and slow enough to appreciate the nature around you.”

Jodi Gee

Jodi Gee

“Cycling has brought me through some pretty hard times including 3 major surgeries, and a continuing battle with thyroid cancer. My recovery is going so well that I’ll be able to run again soon. But the bike will always be my favorite, now!”

Shimran George

Shimran George

“There’s something spiritual about riding a bike and being able to think critically about how you can tackle challenges. Emotions are magnified tenfold. It’s a great time for reflection — and as humans I feel like being able to reflect and gain clarity are essential. Why not do it while pedaling for hours?”